Nike signs Michael Jordan to an endorsement contract and releases the first model of his signature shoe, the
Air Jordan 11-25. Originally, the NBA banned new air jordan drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe was a key event in Nike's successful development.
Nike
air yeezy does not only sell shoes, it sold a way of life, that is its key to success.
Nike (Just Do It) marked the incentive for the people, as well as the philosophy behind the drive and determination are related with each person, whether you are not a player.